Principles of Marketing (Pearson+)Pearson+ gives you access to much more than your eTextbook. Most titles also include audiobooks, study notes, flashcards and more to help you thrive in the classroom.For courses in the principles of marketing. Learn how to create value through customer connections and engagement Principles of Marketing shows students how to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students master this key marketing challenge, the authors present the fundamentals within an innovative customer-value framework. The 18th Edition has been thoroughly revised to reflect the major trends impacting contemporary marketing. It’s packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences and communities. ISBN: 9780135766590, 0135766591
