Marketing: Real People, Real Choices (Pearson+)Pearson+ gives you access to much more than your eTextbook. Most titles also include audiobooks, study notes, flashcards and more to help you thrive in the classroom.For principles of marketing courses. Companies don’t make decisions. People do. Marketing: Real People, Real Choices introduces marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely and relevant, the text shows how marketing concepts are implemented and the impacts they can have on a company. Featuring new information, examples and assessment, the 11th Edition continues its focus on the core issues of study. These include value, personal branding, analytics and metrics, and ethical and sustainable marketing. With this text, students will be well equipped to tackle what’s happening in the world of marketing today. ISBN: 9780136810384, 0136810381
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