Marketing for Hospitality and Tourism (Pearson+)Pearson+ gives you access to much more than your eTextbook. Most titles also include audiobooks, study notes, flashcards and more to help you thrive in the classroom.For courses in hospitality sales and marketing. Market leader in hospitality marketing around the world Marketing for Hospitality and Tourism is the definitive source for hospitality and tourism marketing worldwide. Leading educators in hospitality and tourism, the authors deliver a work grounded in theory and research. Filled with industry examples, the text explores each area of marketing for hospitality and travel and applies theoretical concepts to real-world examples and cases. The 8th Edition features a new, engaging digital marketing chapter with current applications, as well as all-new in-class exercises, case studies and industry examples. ISBN: 9780135209844, 0135209846
